811 Reaches the Masses through Victor Espinoza Partnership
Dear CGA Members:
We hope you joined the 10 million NBC viewers and more than 100,000 spectators at Pimlico Race Course in watching jockey Victor Espinoza once again ride the “Call 811” message to an incredible victory at the 140th Preakness Stakes this afternoon!
In addition to the race coverage, TV stations, newspapers and websites across the country are likely to feature photos that prominently displayed Victor wearing the 811 logo as he won his second consecutive Preakness.
Following an estimated $3.27 million in advertising value earned for 811 via Victor’s Derby win, we will be measuring the additional value resulting from today’s first-place finish in the chase for the Triple Crown.
Please check tomorrow’s local paper for photos featuring the 811 logo, scan that section of the paper and email the image(s) to email@example.com(link sends e-mail). Be sure to let us know the name of the newspaper in the email.
This tremendous exposure for 811 and damage prevention was made possible by a collaborative effort by more than 30 CGA members, including: Alabama 811, Atmos Energy, Avista, Baltimore Gas & Electric (BGE), Colorado 811, ConEd, Dig Alert (Underground Service Alert of Southern California), Dig Safe System, Dig Safely New York, Duke Energy, Enbridge, Enterprise Products, Georgia 811, Iowa Pipeline Association, Kentucky 811, Kinder Morgan, Magellan Midstream Partners, Miss Utility of Maryland/D.C., Montana 811, Nebraska Pipeline Association, New York 811, North Carolina 811, One Call Concepts, Oklahoma 811, Ohio Utilities Protection Service, Pacific Gas and Electric, Pennsylvania 811, PPL Interstate Energy Company, Premier Utility Services, Rhino Marking and Protection Systems, Shell, SoCalGas (Southern California Gas Company), Sunoco Logistics, Sunshine 811, Texas811, UGI Utilities, USA North 811 and Virginia 811.
Thank you to our sponsor-members for making this effort possible, and to all members who helped spread the word in advance of the Derby and Preakness and who are assisting with collecting the resulting news coverage.
We look forward to cheering Victor and 811 on as they take on 600 additional races as part of this sponsorship effort in 2015.